Molly Gross
- Role
- Principal and Vice President of Sales and Marketing at Power Solutions, Llc
- Location
- Barrington, RI, US
- LinkedIn followers
- 500 followers
About Molly Gross
Sales and Marketing professional, content developer, and community-minded project leader…
Experience
Principal and Vice President of Sales and Marketing
Oct 2009 — Present
Schneider Electric Elite Certified Service Sales Partner of the Year - 2012, 2013, 2015, 2016 Schneider Electric New England District Partner of the Year - 2015, 2016, 2017 GE Critical Power Partner of the Year - 2012, 2015, 2016 Develop and execute marketing and communication strategies for web and email marketing. Engineer SEO tactics and content management plan to generate online sales leads and improve conversion through compelling messaging. Develop strategic growth initiatives and respond to changes in the market place. Design and build marketing campaigns and manage a team of marketing contractors to execute new and ongoing initiatives. Continually expand and diversify the company\'s product line to grow sales by producing net new revenue through new vendor partnerships diversifying our offering in response to customer demand and industry trends. Developed a proprietary lead management process that grew service sales significantly from 2010 to 2017 making Power Solutions the fastest growing Schneider Electric reseller for Power and Cooling Services in North America every year since 2012 and the largest reseller in New England since 2013. Created and implemented an online sales lead generation program using email marketing and content management strategies to generate incremental sales and has grown our new customer acquisition by more than 20% each year with higher conversion rates. Established a content management strategy for social media, web, blogs, and email communication that has increased customer retention rates to 90% and can be sustained with limited human resources. Implemented NetSuite by Oracle, an ERP and CRM tool, in 2017 to increase overall sales efficiency, develop more targeted marketing segmentation, increase customer service responsiveness, and streamline accounting while reducing overall back office administrative expense. Manage web content with WordPress and execute email marketing campaigns with NetSuite and Constant Contact
Skills
- Cross-Functional Team Leadership
- Business Process Development
- Constant Contact
- Social Media
- Sales Management
- Strategic Planning
- Management
- Direct Mail
- Project Management
- Business Development
- New Business Development
- Advertising
- Leadership
- Lead Generation
- Strategic Communications
- Strategy
- Integrated Marketing Communications Planning
- SEO Copywriting
- Marketing
- Direct Marketing
- Market Analysis
- Marketing Management
- Netsuite
- Marketing Communications
- Market Research
- Copywriting
- Proofreading
- Creative Direction
- Email Marketing
- Sales
- Wordpress
- Sales Process
- Account Management
- Database Marketing
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