Molly Flynn
Marketing Director @MGA Entertainment
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WORK HISTORY
Marketing Director @MGA Entertainment
Successfully managing a portfolio of leading toy brands: Rainbow High -#1 New Fashion Doll 2020, Secret Crush -#2 Best Selling Large Doll at Launch, Baby Born Surprise -#3 Property in the Nurturing Doll Category 2020. Marketing products that appeal to toddlers and girls aged 4-10 years old. • LAUNCHED FASTEST GROWING TOY BRAND IN THE TOY INDUSTRY IN 2020. Developed and launched Rainbow High Fashion Dolls, including product development, packaging design, consumer research, sales forecasts, retail execution and marketing strategy. The marketing plan, which drove sales, earned Rainbow High a spot in the top 20 best selling toys every week of Fall 2020 and the #1 Top New Growth Toy Property for 2020. • DEVELOPED ENGAGING YOUTUBE CONTENT. Created branded YouTube content, including Rainbow High Animated Series, that grew the YouTube channel to 130K subscribers and garnered 60M views in 5 months. • OPTIMIZED INFLUENCER STRATEGY, BOLSTERED SALES. Strengthened the marketing campaign by enlisting macro influencer mommy bloggers to grow awareness and drive sales for Baby Born Surprise baby dolls and collectibles. In 2020, the brand earned the #3 Property in the Nurturing Doll Category, captured 3 spots in the Top 10 Nurturing Doll Accessories. • DOUBLED E-COMMERCE SALES. In addition to launching new products, improved listings and amplified retail digital campaigns to double brand’s ecommerce sales with notable retailer.
EDUCATION
University of Nevada-Las Vegas
B.S. Business Administration, Dual Majors in Marketing and Finance
ABOUT MOLLY FLYNN
Skillful Marketing Executive with the passion for driving sales revenue, building brands…
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