Molly Basgall Miller
Sr. Account Manager, Client Services
- Role
- Senior Account Manager at Kobie
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Molly Basgall Miller
Strategic and high-achieving Marketing Leader with over 10 years of experience across loyalty marketing, credit card acquisitions, and luxury hospitality. Proven track record in the Travel & Hospitality sector, specifically leading high-stakes co-brand card launches and multi-channel media strategies. A Marriott veteran with a \"Spirit to Serve\" mindset, combining data-driven performance marketing with a passion for storytelling.(And yes, I still have my polished tap shoes ready for the next big win.)Specialties- Loyalty Marketing - Co-brand Credit Cards Marketing- Luxury Hotel Sales & Marketing in specialty areas of Loyalty Programs, Convention Business, Travel Agencies, Entertainment & Diplomatic Clients, and Business Travel- Broadcast Radio, Streaming Audio & Podcasts- Digital Marketing- Email Marketing- PMP Certification (In Progress)
Experience
Senior Account Manager
Jan 2025 — Present
Directly managing loyalty strategy and co-brand card growth for Travel & Hospitality leaders.• Co-Brand Card Acquisition: Spearheaded the end-to-end launch of a new co-branded credit card suite for a major Travel & Hospitality partner. Orchestrated a high-stakes technical migration to a new banking institution, securing new cardholders within the first 90 days of launch.• Full-Funnel Strategy: Direct the design and optimization of client loyalty programs, utilizing data analytics to drive acquisitions, increase spend-per-card, and reduce churn.• Cross-Functional Leadership: Lead integrated campaigns across digital, email, and social channels, collaborating with bank partners, legal, and product teams to ensure regulatory compliance and brand alignment.• Performance Optimization: Analyze campaign KPIs to pivot strategies in real-time, consistently exceeding client acquisition targets.• Awarded the Kobie L.O.V.E Award for Grit (Q2 2023).
Education
Florida Gulf Coast University
Associate of Arts (A.A.)
2009 — 2011
University of Central Florida
Bachelor of Science (B.S.), Hospitality Administration/Management
2011 — 2013
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