Molly Heitz

Marketing Consultant Event Specialist @Steel City Media

Kansas City, MO, US

Develop client relationships, contact key accounts, develop new business and manage accounts at various stages in the sales cycle• Provide weekly sales projections, account updates, collections and forecasting of future advertising• Research, analyze and monitor competitive media for new leads• Expand local sales in the Kansas City market and beyond by presenting advertisers with ideas relating to digital advertising including but not limited to: Social Media, Email, Programmatic Linear TV (PLTV), Digital Out of Home (DOOH), Search Engine Marketing (SEM), Search Engine Optimization (SEO), CTV/OTT, and emerging technologies.• Establish and maintain strong relationships with direct advertisers, media buyers and advertising agencies• Use an omnichannel approach to fulfill the needs of the client• Manage, monitor and communicate advertising progress to internal and external parties• Analyze campaign performance and make suggestions for optimization• Review, approve and ensure all ad orders adhere to creative, technical and legal specifications• Continue to learn trends, terminology, and standards specific to the digital industry• Write compelling ad copy • Create and present proposals to clients

The University of Kansas

Bachelor of Science - BS, Journalism-Strategic Communications • Visual Arts