Molly Hailey

About Molly Hailey

I\'m a brand marketer with 10+ years of experience driving strategy, storytelling, and growth across CPG, retail, and DTC. From launching new product lines at Whole Foods to building full-funnel campaigns across Meta, Google, and retail media platforms, I specialize in connecting strategy with execution and bringing brands to life in a way that’s clear, compelling, and consumer-first.Currently at High Liner Foods, I manage integrated marketing for Sea Cuisine, Fisher Boy, and High Liner, overseeing social, paid media, influencer partnerships, and content across U.S. retail and foodservice channels. I lead agency collaboration for media spend, manage content and analytics across multiple brand websites, and help shape omnichannel campaigns from brief through execution.Past roles at Purely Elizabeth, Do Good Foods, and Waterpik have sharpened my skills in product launch strategy, paid search optimization, retail marketing, and brand ambassador/influencer program management. Whether I’m driving campaign ROI, launching creative tests, or aligning cross-functional teams, I love building work that actually moves the needle—and reflects the heart of the brand. What I bring:• Deep experience in integrated marketing, social strategy & media planning• A sharp eye for creative and a bias toward testing & iteration• Comfort working cross-functionally with Sales, Creative, and external partners• Passion for food, wellness, and storytelling that resonates

Experience

1. Media Manager

   High Liner Foods

   Sep 2025 — Present

   Lead integrated media strategy and execution across a portfolio of national seafood brands, managing $1M+ in annual media spend across paid media, paid social, organic social, influencer marketing, and website content-Manage and oversee agency partners across Google Ads, Native Display, and StackAdapt for Foodservice, Sea Cuisine, and High Liner, driving full-funnel performance-Own paid social and influencer marketing programs end-to-end for Fisher Boy, High Liner, Sea Cuisine, Van de Kamp’s, and Mrs. Paul’s, including strategy, creator partnerships, approvals, usage rights, and amplification-Oversee organic social, community management, and website content across brands, partnering cross-functionally with brand, creative, regulatory, and legal teams to ensure compliant, high-impact execution.

Education

• Colorado State University

  Master of Business Administration (M.B.A.) , Business Administration and Management, General

  2016 — 2018

• Colorado State University

  Bachelor of Science - BS, Hospitality Administration/Management

• Colorado State University

  Bachelor of Science - BS, Business Managment

• Colorado State University

  Graduate Certificate, Marketing

  2017 — 2018