Molly Gove

Digital Marketing Specialist @Colliers

Vancouver, BC, CA

Lead the end-to-end planning, execution, and optimization of over 200 multi-channel digital marketing campaigns across paid social, search, and display, aligning with diverse business line objectives.•Consult with internal stakeholders to develop integrated digital campaign strategies driving measurable lead generation and brand engagement. •Regularly provide strategic reporting on campaign progress, performance insights, and optimization strategies to senior leadership and cross-functional teams. making actionable recommendations to inform future campaign planning.•Lead the development of marketing workflow automation to streamline reporting, improve lead follow-up processes, and accelerate lead nurturing to boost campaign ROI.•Support the creation of dynamic Power BI dashboards, consolidating real-time data from digital platforms to inform strategy, enhance performance transparency, and enable data-led decision making.•Maintain up-to-date knowledge of evolving digital trends, adtech solutions, and privacy regulations, actively advising teams on best practices that enhance campaign effectiveness while prioritizing user experience and compliance.

Carleton University

Bachelor of Commerce - BCom, Business/Commerce, General