Molly Folse

About Molly Folse

I combine strategy, creativity, and tenacity to drive results for brands. I have 18 years…

Experience

1. Director, Digital Media Content

   Protective Life

   Mar 2021 — Present

   I lead content marketing, social media, and SEO for Protective, from national campaigns and high-profile initiatives to day-to-day brand communications. I manage multiple agency and vendor relationships, contractors, and freelancers to produce brand marketing materials, including articles, guides, podcasts, videos, graphics, and more. My role requires collaborating with internal departments throughout the organization such as corporate communications, sales, UX, IT, customer service, and human resources to ensure alignment of brand voice and messaging. I\'m responsible for content strategy, editorial planning, copywriting, and editing for Protective’s consumer Learning Center, corporate blog, and distributor blog, in addition to brand campaign materials for social media, display, radio, TV, OTT, print, and interactive on-site experiences. Notable projects: • Drove Protective\'s content and social media strategies for the opening of Protective Stadium, a new, open-air stadium in downtown Birmingham and for Protective\'s sponsorship of The World Games 2022, developing on-site interactive content, videos, blog posts, live streams, and more, resulting in 20MM brand impressions. • Led content, social media, and SEO strategies for the launch of Protective\'s rebrand. • Continue to grow total social media followers, organic engagements, and impressions YoY through creative content and ongoing optimization while consistently exceeding CPM and impression goals for paid media campaigns. • Consistently increase organic traffic and page one rankings YoY through ongoing content and technical optimizations. • Served as brand functional lead for Protective\'s Diversity, Equity and Inclusion Advisory Committee.

Skills

• Content Strategy
• Social Media
• Metadata Management
• Editorial
• Integrated Marketing
• Inbound Marketing
• Content Development
• Content Auditing
• Keyword Research
• Editorial Calendars
• Content Writing
• Client Presentation
• Magazines
• SEO
• Crm
• Mobile Applications
• Interviewing Skills
• Competitive Analysis
• Blogging
• Adobe Creative Suite
• User Experience
• Storytelling
• Google Analytics
• Marketing
• Digital Media
• Cms
• Journalism
• Html
• Content Management
• Stakeholder Analysis
• Web Content
• Training Delivery
• Ap Style
• User Research
• Interactive Marketing
• Content Delivery
• Web Content Management
• Gap Analysis
• Copywriting
• Public Speaking