Molly McKnight

About Molly McKnight

Experienced consumer marketing manager with a demonstrated history of working in the…

Experience

1. VP, Consumer Acquisition Marketing Manager

   U.S. Bank

   Dec 2012 — Present · Cincinnati, OH, US

   Currently lead direct marketing strategy for checking, CD and Money Market acquisition, supporting the business line’s annual growth goals by creating effective and efficient integrated multi-channel direct mail and email programs• Manage the deposits direct marketing budget, continuously working with internal and external partners to ensure all activities and spend are optimized to remain efficient and meet or exceed goal• Work with data and reporting partners to implement measurement and optimization strategy• Led all positioning, marketing and product naming work for the new checking account launch of U.S. Bank Smartly® Checking and U.S. Bank Smart Rewards® in 2022, creating all new checking messaging/communications, paid digital and social advertising and branch collateral, and managing a marketing launch budget• Drove strategy and execution of paid media advertising (digital display, paid search, SEO, social) for checking products, including collaboration with agencies and research teams to have tested messaging in market to drive account conversion• Led marketing support in a consumer deposits business line agile studio in 2019, partnering with the business line to develop a proof of concept

Education

• Ohio University

  Bachelors of Science, Journalism

  2007 — 2011

Skills

• Press Releases
• Public Relations
• Online Marketing
• Email Marketing
• Newsletters