Molly MacDonald
- Role
- Digital Innovation Manager at Bose Corporation
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
Experience
Digital Innovation Manager
Apr 2020 — Present
The Test & Incubation Team strives to transform innovative business model ideas into high-value sales & marketing capabilities and programs through rapid prototyping. The team is responsible for supporting Global Sales strategic priorities and defined customer development themes by researching and testing revenue generating innovations so they can be brought to market in the most impactful way to create growth and drive revenue-Build, manage and execute a portfolio of prototyping and pilot initiatives, managing a team of Concept Owners and a cross-functional team of designers, engineers and analysts -Responsible for establishing and evolving the systems, tools, and process by which the team communicates the insights and outcomes and ensuring these learnings are implemented -Act as the ambassador for the team interfacing with leadership, stakeholders and delivery teams to cultivate innovation and elevate team’s capabilities -Accountable for achieving the Test & Incubation Team goals and maintaining the health of the concept test portfolio and KPIs -Grow, evolve, and improve the Test & Incubation Team operating model and capabilities, including pilot strategy, measurement protocols and governance -Introduce and ensure implementation of best practices in digital product management and delivery within the Test & Incubation Team -Establish best practices and process for the Test & Incubation Team to determine the most effective and efficient MVP test strategy and learning path required to validate the concept hypothesis, ranging from market research and user testing to an in-market pilot -Lead the team through gathering requirements, design, development and testing of new solutions -Work with internal and external stakeholders to design MVP proof-of-concepts to illustrate market traction. Ensure feedback and learning from customers, partners and stakeholder teams are incorporated into iterative development cycle
Education
University of Maryland
BA, Communication, Social Influence
2007 — 2011
Skills
- Event Planning
- Program Management
- Newsletters
- Editing
- Internal Communications
- Content Management
- Proposal Writing
- Digital Strategy
- Strategic Partnerships
- Social Media
- Market Research
- Corporate Communications
- Press Releases
- Competitive Analysis
- Blogging
- Research
- Community Outreach
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