Molly Castelazo

About Molly Castelazo

Molly Castelazo is CEO & Chief Content Strategist at Castelazo Content, a B2B demand generation and sales acceleration firm.Since launching the firm in 2008, Molly has built a successful business delivering the results that drive revenue. Leveraging proven sales & marketing strategies and tools to deliver the right content at the right time, Castelazo Content helps clients walk their buyers through their journey – from pre-awareness, to decision, to evangelization.Molly serves in various leadership roles in the technology and marketing community in Arizona, including as co-chair of the Arizona Technology Council Workforce Development & Education Committee and as a board member of the Business Marketing Association and American Marketing Association. In addition to her role as leader, coach, guide, and editor-in-chief, Molly loves to take the stage and speak about strategic content creation, including as an adjunct professor at the W. P. Carey School of Business at ASU.

Experience

1. CEO & Chief Content Strategist

   Castelazo Content

   Jan 2005 — Present

   Castelazo Content is a B2B demand generation and sales acceleration firm. Working with our clients from the very beginning of the marketing funnel to the very end of the sales pipeline, we deliver the results that drive revenue.We do that by leveraging proven sales & marketing strategies and tools to deliver the right content at the right time, helping our clients walk their buyers through the journey – from pre-awareness, to decision, to evangelization.In a single year, our content generated 20,841 leads and contributed to over $69 million in net new revenue for our clients.

Education

• Arizona State University

  Bachelor of Science (B.S.), Economics

• Arizona State University

  Bachelor of Arts (B.A.), Political Science

Skills

• Online Marketing
• Content Development
• Writing
• Start-Ups
• Email Marketing
• Online Advertising
• Strategy
• Social Media
• Leadership
• Social Media Marketing
• Corporate Communications
• Technical Writing
• Publications
• Marketing Strategy
• Web Project Management
• Marketing Communications
• Content Marketing
• Marketing
• Nonprofits
• Copywriting
• Research
• Integrated Marketing