Molly Thompson
Marketing Manager at Barcelona Wine Bar
- Role
- Marketing Manager at Barcelona Wine Bar
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Molly Thompson
Marketing Manager at Barcelona Wine Bar with 9+ years in the hospitality industry and 4+…
Experience
Marketing Manager
Sep 2024 — Present
Coordinating event participation and execution, including Restaurant Week, local events, and restaurant-hosted experiences-Developing and delivering monthly reports on social media activity, email performance, subscriber growth, and campaign effectiveness to guide strategic decision-making-Setting up and optimizing Google Analytics tracking, producing insights and recommendations that inform marketing strategy and performance measurement-Managing email marketing operations, including subscriber management, segmentation, campaign scheduling and performance analysis to improve open and click-through rates-Driving strategic growth of LinkedIn as a brand channel-Maintaining guest-facing digital profiles (Facebook, Tock, Google Business Profile, Yelp, TripAdvisor, LinkedIn) to ensure brand consistency and visibility across platforms-Troubleshooting platform integrations, access, and review management (GuestXM, Yelp, Tripadvisor, Gmail) to maintain operational efficiency across teams-Partnering with chefs to produce engaging biographies, media content, and website copy that reflect the company’s culinary vision and values-Overseeing all hours of operation updates across public-facing platforms (website, Tripadvisor, Yelp, Google, Facebook), maintaining accuracy and optimizing guest experience across 25 restaurants-Collaborating on the creation of tailored event decks for private dining inquiries, equipping internal teams with polished, client-ready assets that drive event leads and conversions-Scheduling influencer visits to strengthen brand visibility, expand audience reach, and generate authentic earned media on Instagram and TikTok
Education
Udacity
Nanodegree, Digital Marketing, Marketing Analytics
2021 — 2021
North Carolina State University
Master of Business Administration - MBA
University of Hawaii at Manoa
Bachelor of Science (BS), Travel Industry Management, Hospitality Management Emphasis
2010 — 2014
Skills
- Hospitality
- Management
- Microsoft Excel
- Time Management
- Social Skills
- Excel (Intermediate)
- Microsoft Office
- Leadership
- Communication
- Food & Beverage
- Customer Service
- Social Networking
- Sql (Beginner)
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