Molly Barker

About Molly Barker

With 15+ years leading national direct response programs, I specialize in transforming fundraising strategies into scalable, integrated campaigns that drive measurable impact. I’ve built programs from the ground up and expanded established efforts into fully optimized ecosystems across direct mail, digital, telemarketing, and emerging channels.My expertise includes-Strategic Leadership: Governing multimillion-dollar budgets and aligning cross-functional teams with mission and compliance requirements-Data-Driven Growth: Leveraging analytics, rigorous KPI management, and audience insights to maximize ROI and donor lifetime value-Innovation & Integration: Bridging traditional fundraising with digital engagement, social media, and technology-driven solutions to enhance donor experience and brand presence-Team Development: Mentoring high-performing teams to deliver sustainable revenue growth and operational excellence.I am passionate about advancing nonprofit missions through innovation, accountability, and collaboration, I thrive on building strategies that connect donors to causes in meaningful, measurable ways.

Experience

1. Director, Digital Direct Marketing

   Alzheimer's Association®

   May 2022 — Present · US

   Architect and lead national digital fundraising strategy across email, social, SMS, programmatic, and web experiences, driving revenue growth and donor acquisition to meet multimillion-dollar budget goals-Govern data-driven decision-making by streamlining analytics processes and implementing performance dashboards for faster insights and ROI optimization-Own full-funnel marketing innovation, expanding and optimizing constituent journeys to deepen engagement and enhance donor lifetime value-Lead test-and-learn roadmap, applying rigorous KPI analysis (CPA, retention, average gift) to inform strategic pivots and accelerate revenue performance-Champion donor-centric experience design, leveraging interviews and insights to refine messaging and UX across digital touchpoints-Drive enterprise-level initiatives to expand the donor base and accelerate file growth through strategic leadership and cross-organizational collaboration-Shape ethical AI adoption as a member of the Association’s AI Council, establishing national guidelines that balance innovation with compliance and human-centric values.

Education

• Utah State University

  Bachelors of Science, Political Science with an emphasis in International Relations

  2002 — 2007

• Utah State University

  Bachelor of Science - BS, Political Science

Skills

• Political Campaigns
• Direct Mail
• Social Media
• Public Speaking
• Public Relations
• Politics
• Nonprofits
• Editing
• Media Relations
• Research
• Government
• Public Policy
• Foreign Policy
• Budgets
• Fundraising
• Community Outreach
• Policy Analysis
• Strategic Communications
• Event Planning
• Marketing
• Grassroots
• Volunteer Management
• Management
• Leadership
• Social Networking
• Social Media Marketing
• Strategic Planning
• Event Management
• Digital Marketing
• Digital Strategy
• Marketing Strategy
• Grassroots Organizing
• Direct Marketing
• Online Marketing
• Speech Writing
• Integrated Marketing
• Strategy
• Email Marketing
• Microsoft Office