Mollyanne Fleming
Vice President Headwear - Private Label @Sunday Afternoons
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WORK HISTORY
Vice President Headwear - Private Label @Sunday Afternoons
Talent, OR, US
Provided General Manger Merchandising guidance for global headwear company. Joined in 2017, as company\'s rapid growth demanded process improvements, leadership and vision to parallel the scaling of the business. Worked with Branded and Private Label assortment lines to ensure clarity of product creation. Developed consumer positioning for various segments. Implemented quantitative seasonal approach with Sales, Finance, Design, Product Development and Sourcing teams to evaluate opportunities, risks and trend. Utilizing science to complement the art of building assortments to ensure maximum profitability and productivity. Led Private Label to have more consumer centric assortments. All product lines performed in 2021 contributing to 156% increase over plan. Created synergy between Brand and Private Label design to ensure features and benefits in product assortments compliment and not compete with one another.
EDUCATION
Lewis & Clark College
Bachelor's, Sociology/Anthropology
ABOUT MOLLYANNE FLEMING
Global brand management with brick & mortar, wholesale, direct to consumer and manufacturing experience.* Go to market planning for consistent messaging across internal and external teams, marketing message, online and public relations communication.* Product collections that are profitable to the company, offer innovative design & technology and meet consumer market demand. Specialties:* New Concept Integration into Product Lifecycle * Consumer Insights * Category Positioning * Market Assessments * Return on Investment Analysis
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