Molly Aiello
Digital Commercial Capabilities Manager @Thermo Fisher Scientific
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WORK HISTORY
Digital Commercial Capabilities Manager @Thermo Fisher Scientific
Lead affiliate marketing channel strategy and execution.• Facilitate the development and execution of digital commerce strategies to drive sales.• Conduct data analysis to track sales performance, identify trends, and implement improvement strategies.• Collaborate with marketing and design teams to create compelling product content and visuals.• Monitor and report on key performance indicators (KPIs) to evaluate the success of digital commerce initiatives.• Lead commercial facing data science program for business division.• Responsible for identifying necessary commercial facing digital technology.• Manage relationship with external vendors to prioritize business needs and enable effective execution of programs.• Facilitate meetings, manage communication and resources for commercial pilots.• Assist in executing data science strategies through sales and digital marketing channels.• Train commercial team on data science program and commercial marketing platforms and capabilities.
EDUCATION
Indiana University of Pennsylvania
Bachelor of Science (B.S.), Business Marketing
Duquesne University
Public Relations and Advertising
ABOUT MOLLY AIELLO
Digital Commercial Capabilities Manager at Thermo Fisher Scientific with expertise in Digital Marketing Channels & Data Science
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