Molly Wright
Senior Manager, Marketing, Americas @Fluence
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WORK HISTORY
Senior Manager, Marketing, Americas @Fluence
Houston, TX, US
Drive regional marketing strategy and demand generation for Fluence\'s battery storage business across the Americas (US, Canada, Latin America), developing and executing marketing plans that support sales growth and build brand awareness in the company\'s largest global marketLead integrated marketing campaigns and thought leadership initiatives by collaborating with corporate marketing teams and agencies to execute multi-channel campaigns involving email marketing, events, conferences, paid advertising, and content marketing to create and accelerate sales opportunitiesManage high-profile events and conference strategy for the Americas region, prioritizing sponsorships and conference participation while coordinating messaging alignment with product launches, go-to-market priorities, and customer segmentation strategiesOversee marketing operations and performance analytics including budget management for events and digital campaigns, tracking success against annual KPIs, and implementing lead flow best practices using marketing technology stacks like Salesforce and HubSpotServe as cross-functional marketing liaison working strategically with sales, policy, growth, communications, and other organizational teams to execute regional marketing plans that support Fluence\'s position as a leading clean energy innovator and top battery storage provider
EDUCATION
Texas Christian University
Master of Science (M.S.), Communication Studies
University of Iowa
Bachelor of Arts (B.A.), Journalism and Mass Communication
Cinco Ranch High School
High School Diploma
University of Iowa
Bachelor of Arts (B.A.), English
SKILLS
ABOUT MOLLY WRIGHT
I am a motivated marketing leader with over 12 years of experience in international B2B and B2C marketing and communications. I have a strong track record of cross-cultural team leadership. Using a deep understanding of the energy sector and electricity markets, I drive brand awareness and create demand for innovative solutions to support renewables and decarbonization. I specialize in strategic planning, content creation, and digital marketing while effectively managing budgets and collaborating with key stakeholders to align marketing efforts with business objectives. I enjoy leading cross-regional teams, and ensuring the success of high-impact campaigns. Working with passionate people to decarbonize the electricity sector inspires me daily.
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