Molly Watkins
Communications Major | Business Minor Student at University of Colorado Boulder
- Role
- Social Media Manager at Madewell
- Location
- Lafayette, CO, US
- LinkedIn followers
- 500 followers
About Molly Watkins
I am a senior at the University of Colorado Boulder pursuing a B.S. in Communications…
Experience
Social Media Manager
May 2024 — Present
As Social Media Manager, I spearhead content strategy to enhance brand visibility and engagement across platforms. Key achievements include- Increasing social media views by 30% and followers by 15% through data-driven content refinement- Creating compelling visuals, product photography, and Instagram Reels to elevate brand appeal- Keeping social media efforts relevant by monitoring industry trends and analyzing competitor strategies- Developing a cross-promotional initiative with women-owned businesses, resulting in a 30% traction boost and expanded audience reach.
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