Molly Templeton

Group Social Product Marketing Manager - Global Youtube @YouTube

Responsible for always-on creative strategy, content creation, audience analysis and community management. Manage social editorial team & agency partnerships across @YouTube. Developed and managed social strategy across key projects including racial justice initiatives, YouTube’s response to COVID-19, the launch of YouTube Shorts & responding to real time trends. Responsible for the design, implementation and optimization of operations across the social and influencer marketing team. Lead strategic planning, budgeting, proposals, resourcing plus adoption, training and management of foundational tools and systems. Manage agency partnerships and develop new partner engagements. Create operational efficiencies, building around unique needs of specific verticals. Measure for effectiveness, and enable consistent improvement. Manage 24/7 crisis workflow, to assess, analyze, coordinate and respond to social crisis moments. Brief stakeholders and executive leadership. Implement recommended solutions. Lead on-call program and agency partnerships.