Molly Smith
Marketing Writer
- Role
- Copywriter at Motley Fool Asset Management
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Molly Smith
Answering the question, “What are you going to do with that English degree?” since 2016.
Experience
Copywriter
Nov 2021 — Present
Write compelling long form and short form copy for landing pages, emails, ads, websites, and other marketing material to promote investment services—specifically active wealth management and exchange-traded funds (ETFs) through Motley Fool Wealth Management and Motley Fool Asset Management, respectively- Collaborate closely with our marketing managers, content manager, art director, and CMO to generate ideas and execute bold new campaigns- Apply my expertise in English language grammar, usage, and nuance, my attention to detail, and our brand style guide for excellent proofreading and copy editing- Promote a company-wide culture of inclusion and belonging—both among our money management businesses and our parent company, The Motley Fool, LLC—as an active member of employee resource groups (ERGs)- Uphold standards of compliance, in accordance with our Code of Ethics, as a fiduciary and registered investment advisor regulated by the SEC- Embody a uniquely fun and “Foolish” brand voice to make our businesses stand out from the financial industry status quo- Leverage a variety of messaging strategies depending on campaign goals and client journey stage—from soft lead nurturing, to heavy, action-oriented direct marketing, and everything in between- Approach all of my work with an empathetic, user experience-focused perspective—creating messages that resonate with our primary audiences, build brand trust, and inspire action
Education
University of Denver - Daniels College of Business
Master of Science - MS
2020 — 2021
Gonzaga University
Bachelor of Arts (B.A.)
2012 — 2016
Skills
- Communication
- Music Theory
- Social Media
- Team Leadership
- Creative Writing
- Customer Service
- Blogging
- Intercultural Communication
- English Grammar
- Adobe Design Programs
- Gender Studies
- Rhetorical Analysis
- Ap Style
- Music Journalism
- Health Education
- Publishing
- Event Planning
- Mla Style
- Copy Editing
- Student Engagement
- Peer Education
- Wordpress
- Public Speaking
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