Molly Simms

VP, Editorial Director at Katie Couric Media

Role
Editorial Director at Katie Couric Media
Location
Durham, NC, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Molly Simms

I can tell a very good story. As a media veteran—I’m the former senior editor of O, the…

Experience

  1. Editorial Director

    Katie Couric Media

    May 2021 — Present

    At KCM, I direct digital content across all brand functions, including the daily Wake-Up Call email newsletter (1 million subscribers and growing) and KatieCouric.com. That involves managing a 12-person team of writers and editors, overseeing our editorial and e-commerce calendars, editing and guiding branded content, editing and shaping our three newsletters (Wake-Up Call, The Shop Edit, and Wake-Up Call at Work), optimizing for SEO, promoting organic growth, and safeguarding our overall style and tone. I spearheaded an overhaul of our editorial, social, and e-comm strategies, and hired new staff for our site and newsletter. Since I took over, the site\'s average monthly PVs have increased by more than 325%, our new visitor count has increased by 250%, and our affiliate revenue has quintupled.

Education

  • Temple University Japan

    Study Abroad

  • Sarah Lawrence College

    Bachelor of Arts (B.A.)

Skills

  • Magazines
  • Creative Writing
  • Editing
  • Social Media
  • Copywriting
  • Journalism
  • Storytelling
  • Proofreading
  • Feature Articles
  • Wordpress
  • Press Releases
  • Publications
  • Indesign
  • Content Strategy
  • Photoshop
  • Editorial
  • Publishing
  • Freelance Writing
  • Copy Editing
  • Web Content
  • Newsletters
  • Writing
  • Ap Style
  • Marketing Communications
  • Illustrator
  • Blogging

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Molly Simms — Editorial Director at Katie Couric Media in Durham, NC, US | Unifers