Molly McCurdy

About Molly McCurdy

Global Integrated Marketing Leader | GTM Strategy & AI Storytelling | Google, Twitter, NestI am an integrated marketing leader who thrives in the \"challenger\" corner of global brands. I specialize in navigating ambiguity to turn complex technology into human-centric stories that make consumers feel and DO something. Career Highlights:_ Google Pixel: Orchestrated global GTM for 8+ flagship hardware launches media budget) across 24 markets. Authored the first Gemini AI storytelling guidelines, driving consistent Y/Y market share gains._ Twitter: Led cultural tentpole campaigns (#NBATwitter,#HereWeAre) that shifted consumer perceptions and redefined how the platform engaged with its most active communities._Nest & B2B Growth: Delivered Nest’s highest-performing brand creative to date and scaled a B2B app to #2 in the App Store by leveraging emerging trends over \"standard\" marketing rules.We are entering a new era of AI storytelling. While the playbook is currently unwritten, that’s exactly where I do my best work.

Experience

1. Senior Manager, Global Integrated Consumer Marketing, Pixel

   Google

   Nov 2021 — Present

   Global GTM & Integrated Leadership: Partnered on insight driven global brand briefs and authored GTM strategies for 6+ flagship Pixel launches, each supported by in global media investment across 24+ markets. Led cross-functional teams and agencies to translate premium brand positioning into high-impact integrated campaigns, driving consistent Y/Y market share and brand growth in a highly competitive category._AI Storytelling on Pixel (Google Gemini): Led the \"Now We\'re Talking\" campaign, the first-ever consumer-facing GTM for Gemini on Pixel. Including storytelling guidelines used for how to position Gemini on Pixel to consumers and continue to evolve this positioning based on shifting consumer sentiment and AI adoption._Global Brand Management: Brand manager across 7 key international markets, balancing global consistency with the regional nuance required to land Pixel in culture authentically. I ensure integrated strategies maintain a unified global identity while remaining flexible enough to drive local performance and relevance._Marketing Innovation & Thought Leadership: Authored and operationalized an updated GTM approach designed for today’s non-linear consumer journey. This model shifts the organization toward native content and creator-led authenticity, ensuring brand narratives break through by meeting consumers exactly where they engage today in an increasingly fragmented media landscape. ​_Omnichannel Strategic Leadership: Leveraging expertise across social, retail, e-commerce, and lifecycle marketing to navigate todays non-linear consumer journey. I ensure brand stories are not merely distributed, but strategically evolved to align with the unique consumer behaviors and expectations of every channel.

Education

• University of Tennessee, Knoxville

  Bachelor's degree, Journalism Electronic Media

  2008 — 2012

Skills

• Advertising
• Blogging
• Lead Generation
• Social Networking
• Awesomeness
• Digital Marketing
• Radio
• Online Marketing
• Editing
• Microsoft Office
• Sales
• Email Marketing
• Television
• Social Media
• Twitter
• Broadcast
• Digital Media
• Online Advertising
• Public Relations
• Brand Management
• Marketing Strategy
• Account Management
• Social Media Marketing
• Media Planning
• Management
• Marketing