Molly McCaskill

Experience

1. Senior Account Executive

   S&d Marketing Advertising

   Jun 2023 — Present · Denver, CO, US

   Lead diverse portfolio of accounts from start-ups and environmental non-profits to tech and international corporations. Ensure projects meet strategic objectives while achieving the greatest ROI. Determine KPIs, analyze metrics and make recommendations for continual improvement for both the client and agency. Collaborate among internal and external teams to introduce options and secure buy-in for strategies. Manage multiple large projects and client relationships simultaneously within timelines and budgetary restrictions. Key areas of focus include:• Ensure success for each client project I manage, no matter how small or large the scope • Responsible for fully understanding a client\'s needs - and how to strategically meet those needs - including branding, events/experiences, digital marketing, video production, SEO, paid ads, PR/comms, content creation, website development, and email marketing• Grow new business by creating strategies, securing leads and drafting sales proposals for potential customers• Manage relationships with existing clients/teams to retain and expand current customer work • Mentor and motivate team members, developing and honing their skills to support company and personal goals• Improving brand awareness and reputation management for clients and agency

Education

• Fordham University

  Bachelor of Science, Business Administration with Concentration in Marketing and Specialization in Global Business

  2002 — 2006

• University College Dublin

  N/A, Business

  2004 — 2004

Skills

• Entertainment
• Event Planning
• Management
• Marketing
• Trade Shows
• Trade Advertising
• Mailers
• Newsletters
• Television
• Customer Service
• Advertising
• Marketing Management
• Social Media Marketing
• Digital Media
• Marketing Communications
• Marketing Strategy
• Integrated Marketing
• New Media
• Digital Marketing
• Social Media
• Strategic Partnerships