Molly Keveney
Vice President Consumer Engagement & Communications @Champion Petfoods
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WORK HISTORY
Vice President Consumer Engagement & Communications @Champion Petfoods
Boulder, CO, US
Premium pet food maker; Company grew from $550M to $1B in 3.5 years before being acquired by Mars Petcare.Delivered all aspects of internal and external communications. Played key role in communicating one of the largest deals in the pet food industry when Champion joined Mars’ $30B Petcare division. Recruited to help build communications and marketing capabilities to help grow the company and prepare it for acquisition. Led a combined communications and marketing services function of 20+ employees. Drove channel strategy, integrated campaigns and content development to increase consumer awareness for Acana and Orijen brands across earned and owned channels, websites, influencers, social channels, in-store tactics and e-commerce.
EDUCATION
Michigan State University
Journalism
SKILLS
ABOUT MOLLY KEVENEY
Strategic communicator and marketer with 20+ years in consumer packaged goods working for…
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