Molly Gottschalk

About Molly Gottschalk

Seasoned art and photography director with 15 years in the field, I specialize in elevating brands though visual storytelling and crafting immersive digital narratives. At the forefront of creative content strategy at David Zwirner, I focus on curating engaging multichannel campaigns and commissioning standout work in photography, video, animation, and design. My strength lies in coordinating multidisciplinary collaborations, producing visually compelling content that reinforces brand identity and artist representation. In my free time, I\'m an avid explorer of digital realms and tireless seeker of physical art experiences.

Experience

1. Art Director

   David Zwirner

   Jul 2020 — Present · NY, US

   In this associate director-level role, I am the exclusive lead on all art direction initiatives- Lead creative strategy and art direction for high-impact digital campaigns, including the standout Yayoi Kusama project, which doubled email signups and significantly boosted social media engagement- Develop detailed creative briefs to unify strategy and visuals across various platforms, strengthening brand consistency- Direct art and visuals, collaborating with external creatives (photographers, designers, directors, animators) and internal teams to develop compelling digital content, enriching overall project quality and audience engagement- Innovate within email outreach strategies by incorporating fresh formats and mobile-responsive designs, boosting user engagement and conversion metrics- Manage intricate collaborations, steering the production of digital assets with adherence to deadlines, budgets, and creative benchmarks, balancing inputs from various stakeholders- Serve as a creative consultant across departments, fine-tuning campaign strategies and production workflows to optimize resource distribution and operational effectiveness- Spearhead diverse digital content initiatives, including visual assets for the \'Dialogues\' podcast, by leading production efforts and creative planning, broadening brand visibility and audience interaction.

Education

• Savannah College of Art and Design

  Bachelor of Arts

  2005 — 2009

Skills

• Art Direction
• Writing
• Image Editing
• Publications
• Music
• Indesign
• Digital Media
• Magazine Publishing
• Photoshop
• Editorial
• Creative Direction
• Page Layout
• Creative Writing
• Copywriting
• Journalism
• Photography
• Blogging
• Production Planning
• Editing
• Online Publishing
• Film
• Video Production
• Entertainment
• Visual Communication
• Adobe Creative Suite
• Advertising
• Magazines
• Adobe Photoshop
• Photo Editing
• Fashion
• Visual Direction
• Social Media
• Art
• Contemporary Art
• New Media