Molly Clouse

About Molly Clouse

Senior Marketing Campaign Manager with 10+ years of experience driving revenue growth for B2B tech companies through integrated, multi-channel campaigns. Proven track record of exceeding pipeline goals by leading cross-functional programs across ABM, digital, webinars, email, and events. Skilled at turning strategy into execution, optimizing campaign performance through data, and aligning tightly with Sales to accelerate conversion. Known for bringing structure, creativity, and results-oriented focus to fast-paced, high-growth environments.

Experience

1. Senior Marketing Campaign Manager

   Khoros

   Apr 2024 — Present · Spokane, WA, US

   Drove cross-functional campaign strategy and execution—partnering with internal stakeholders and external agencies and activating key channels including content syndication, webinars, LinkedIn/display ads, email, events, and gifting—to help Marketing exceed FY26 Q1 new logo goals, achieving 137% of inquiries, 101% AQLs, 97% TQLs, and 131% MQLs, and sourcing 34 opportunities (309% of goal) to generate $4M in pipeline in a single quarter- Developed and optimized targeted 6sense campaigns, boosting ICP reach by 44%, engagement by 10%, and intent by 22%, driving $6M pipeline over six months- Owned nurture email strategy influencing $60M in pipeline; increased click-through rate to 3.6% through rigorous A/B testing and content optimization- Created high-performing content across formats (ebooks, webinars, blogs, toolkits), including a business case asset that earned 17K+ views and a 94% engagement rate- Directed and managed a multi-part webinar series, covering speaker coordination, promotional planning across channels, and post-webinar nurturing- Led strategy and execution for key marketing events, generating $1.36M pipeline and $212K closed-won revenue, exceeding event goals through targeted pre/post-event tactics, innovative event activations onsite, and cross-functional collaboration- Supported the launch of an AI-powered conversational email tool to warm leads pre-SDR, improving sales accepted leads by 17%- Served as liaison to Sales and SDR teams, developing tailored enablement materials and regularly educating teams on campaign strategy, messaging, and lead follow-up to maximize alignment and impact- Analyzed campaign and joint marketing performance data to optimize initiatives and improve effectiveness continuously- Managed budget and spend for events and 6sense campaigns, ensuring cost-effective execution aligned with quarterly planning and ROI goals.

Education

• Gonzaga University

  Bachelor’s Degree, Business Administration/Marketing/Management Information Systems

  2012 — 2016