Molly Cann
Communications Coordinator - Owned Channels at Carter’s, Inc.
- Role
- Owned Channels, Customer Communications Coordinator at Carters Inc.
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Molly Cann
Motivated and results-oriented marketing professional with expertise in digital strategy,…
Experience
Owned Channels, Customer Communications Coordinator
Jun 2024 — Present · Atlanta, GA, US
Execute targeted CRM campaigns across multiple channels (email, SMS, push notifications, and message center), with a focus on driving customer retention, repeat purchases, and brand loyalty. Analyze customer data and behavior trends to segment audiences, optimize communication strategies, and deliver personalized experiences that resonate with different customer groups. Design and implement A/B testing for campaigns, leveraging results to refine customer journeys and improve KPIs such as open rates, CTR, and CVR. Utilize Attentive, Salesforce Marketing Cloud, and Airship to build, deploy, and track customer communications, ensuring timely and relevant messages are delivered at scale. Develop and maintain reporting dashboards to assess campaign performance and customer engagement. Collaborate with eCommerce and retail teams to design omnichannel strategies that integrate digital and physical retail experiences for a seamless customer journey.
Education
University of South Carolina
Retailing, Fashion Merchandising
2020 — 2024
University of Westminster
Study Abroad, Retail Marketing
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