Mollie Leon

Experience

1. Senior Manager, Demand Generation Abm

   Data.Ai By Sensor Tower

   Feb 2023 — Present · San Diego, CA, US

   Develop and implement vertical and use case specific multi-channel campaigns that align with business objectives - generate awareness, drive leads, nurture in the funnel, and drive revenue- Management of integrated campaign planning, execution, and promotion, from start (audience segmentation, messaging, content packaging, channel mix) to finish (KPI and post-mortem analysis)- Responsible for driving the campaign strategy of high performing global content across the entire funnel (email, newsletters, webinars, videos, blogs, guides, direct mail, paid media, social media)- Partner with Revenue Ops to configure and launch campaigns, set up workflows, and build reporting views for leadership- Track and analyze full funnel metrics and provide data-backed insights to optimize campaign performance and identify new market opportunities- Liaison with key global marketing discipline teams to develop and support the localization of campaigns in EMEA / APAC / LATAM- Driver of global 1:1 and 1:few ABM campaigns targeting top tier accounts through a multi-channel approach including direct mail, email, paid digital, intimate events, and account specific content creation.

Education

• James Madison University

  Bachelor of Business Administration (BBA), Business Marketing

• Universiteit Antwerpen

  Study Abroad, European Business