Mollie Gladden
NX Product Marketing Coordinator at Siemens Digital Industries Software 👩🏻💻 | Owner & Certified Personal Trainer at Gladden Gains Fitness LLC 💪🏻 | MS Nutrition Student at the University of Cincinnati 🍎
- Role
- Saas Marketing Coordinator at Siemens Digital Industries Software
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About Mollie Gladden
Experienced in digital marketing, market research, brand building, project management…
Experience
Saas Marketing Coordinator
Siemens Digital Industries Software
Jun 2022 — Present · Milford, OH, US
SaaS and academic specialist on the go-to-market product marketing team for Product Engineering Software (NX CAD)-Bring SaaS offering to academic market by developing overarching strategy, product inclusions and go-to-market plan with a cross-functional team with academic strategy, sales, industry marketing, portfolio development, product management, and product marketing stakeholders-Own the product marketing strategy and execution for NX Academic offerings and demographics (independent/life-long learners, engineering students, engineering institutions/faculty/executives) and formerly NX Mold Connect -Position NX as the leading product engineering solution for future workforce and engineering education via creation and promotion of academic enablement, free NX Student Edition, NX academic/student webinars, and other resources-Manage all logistics (guest coordination, planning and scheduling, editing communications with vendor, script/question writing) for the Next Generation Design podcast and develop internal (social media advocacy posts) and external (blogs, YouTube, podcast platforms, etc.) marketing assets for each episode-Collaborate with PES marketing and global marketing (DX, UX, CP & O) to create new NX website utilizing Contentful- Manage and execute project deliverables, timeline, additions, and adjustments to NX web content including strategy, origination/execution, and editing-Increase organic traffic and conversions (resource or trial request, contact sales, digital purchase) on NX website through optimizing visual digital experience, SEO, sitemap flow, and promoting resources and trials-Develop content such as website copy, fact sheets, blogs, social media copy, and presentations to support overall NX CAD marketing (GTM & customer success), especially supporting Siemens’ internal SaaS transformation and promoting customers’ transition to SaaS
Education
University of Cincinnati Carl H. Lindner College of Business
Bachelor of Business Administration - BBA, Marketing
University of Cincinnati
Master of Science - MS, Nutrition Sciences
Thomas Worthington High School
High School Diploma
2014 — 2018
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