Mollie Armatas
- Role
- Sr Marketing Specialist, Digital Innovations at Woolpert
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Mollie Armatas
Marketing professional with experience in various facets of global marketing, including event marketing, messaging, email campaigns, web design, paid media, and organic social media. I\'ve developed a strong understanding of the preferences of technical audiences, enabling me to create tailored and impactful campaigns for any region or persona. My approach blends creativity with hard data to drive effective strategies that deliver measurable results and boost engagement. I thrive on turning insights into fresh ideas, ensuring each campaign not only meets company targets but also satisfies cross-functional stakeholders.
Experience
Sr Marketing Specialist, Digital Innovations
Apr 2024 — Present · Washington, DC, US
Maintain and enhance the relationship with the Google team- Executes product and solution campaigns with a focus on segmentation, personalization, and A/B testing, driving growth in new and existing business- Lead strategy and execution for Digital Innovations conferences/events- Collaborates with senior leadership to align marketing with business goals, ensuring consistent messaging, strategy, and budget adherence across channels- Collaborates with SMEs to create and promote thought leadership content.
Education
University of Colorado
Bachelor's degree
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