Moksha Shah

About Moksha Shah

I’m a Senior Performance Marketer with 8+ years of experience helping brands scale profitably across global markets. I specialize in launching brands from scratch, building full-funnel performance systems, and scaling campaigns to drive consistent revenue growth.I’ve managed ₹10–15L+ monthly ad budgets across Google, Meta, TikTok, Snapchat, and Amazon, working with D2C, hospitality, luxury, e-commerce, and service-based brands. My approach combines strong tracking foundations (GA4, GTM, Meta CAPI), creative testing, and data-driven optimization to deliver measurable outcomes like 2X+ revenue growth and 3X+ ROAS.I’ve led and mentored performance teams, built SOPs, owned budgets, and worked directly with founders and stakeholders. Currently seeking a remote global role where I can help scale ambitious brands through performance-led growth.

Experience

1. Senior Performance Marketing Specialist

   Indiana Commerce

   Nov 2025 — Present

   Leading performance marketing and growth initiatives for multiple brands, with a strong focus on 0→1 launches and scalable revenue systems.Key Impact:• Owned go-to-market and launch strategies for new brands, driving growth from zero to scale• Managed and scaled performance campaigns across Meta Ads, Google Ads, and marketplaces (Amazon, Flipkart)• Built integrated marketing strategies across paid, organic, and marketplace channels• Conducted market research, competitor analysis, and positioning strategies for new launches• Defined brand communication frameworks, content direction, and funnel alignment• Owned end-to-end performance: strategy, execution, optimization, reporting, and growth planning• Collaborated with cross-functional teams to align marketing with revenue and business goalsFocused on building strong foundations for brands to scale efficiently and sustainably.

Education

• K.P.B Hinduja College of Commerce

  Bachelor of Commerce, Business/Commerce, General

  2017