Abhay Mokal

About Abhay Mokal

Having a decade of decent exposure in digital and ad-tech industry, currently, I am leading BFSI segment of Client Servicing for TikTok. My team and I help Key and Mid-Market clients to upscale their advertising campaigns and help them achieve the effective ROI. Prior to Tiktok (ByteDance), while managing ad-operations and client servicing, I got a shareworthy knowledge on the advertising and marketing platforms like Google Ads, Yahoo Ads, Facebook, Twitter, Taboola, Programmatic, DV360, SizMek, DoubleClick Campaign Manager, LiveRamp, Lotame, and other mailing and tracking platforms. I conduct workshops/webinars to pass on this knowledge. Being a marketing wizard and a mAd man, I helped several brands in promoting and improving brand awareness through digital advertising, trade-shows and social media. I believe in keeping the marketing strategies more focused towards the customers rather than on sales.Outlining the digital strategy for brands, aggregating customers on different digital platforms with a focus on growing the company’s digital footprint, developing and executing the long term digital strategy is what I majorly focus in growth hacking.Along with this, I had looked for engendering brand awareness and brand recall by working on reputation management using digital and social media platforms like Facebook, Instagram, twitter, Linkedin, Google plus, wikipedia among others.

Experience

1. Paid Media and Operations

   Hewlett Packard Enterprise

   Oct 2023 — Present

Education

• Welingkar Institute of Management

  Diploma in Advertising and PR management, Accounts planning and Advertising

  2012 — 2013

• Kirti College, Dadar, Mumbai

  Bsc IT, Information Technology

  2006 — 2009

• University of Mumbai

  Master of Business Administration - MBA, Marketing

  2010 — 2012

Skills

• Advertising
• Strategic Content Development
• E-Commerce
• Social Media Marketing
• Online Advertising
• Brand Development
• Marketing
• Negotiation
• Marketing Management
• Email Marketing
• Mis
• Team Management
• Strategic Planning
• Management
• SEO
• Media Planning
• Analytics
• Public Relations
• Business Strategy
• Sem
• Sales
• Business Development
• Brand Management
• Google Adwords Professional
• Digital Marketing
• Marketing Strategy
• B2b
• Relationship Management
• Competitive Analysis
• Crm
• Market Research
• New Business Development
• Corporate Communications
• Marketing Communications