Moises Cruz
Healthcare Technology Strategist | Bridging Technology & Healthcare to Drive Innovation
- Role
- Director of Strategy Enablement, Imri Division at Cook Medical
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Moises Cruz
I build, scale and make possible what doesn’t exist yet, at the intersection of…
Experience
Director of Strategy Enablement, Imri Division
Sep 2024 — Present · US
Leading the strategic enablement and commercialization of Interventional MRI (iMRI), Cook Medical’s emerging division focused on advancing radiation-free, image-guided therapies. I drive the end-to-end commercialization strategy, encompassing marketing, market development, and sales readiness, to position Cook as a leader in interventional medicine. Strategic Leadership: Developed the 5-year iMRI commercialization roadmap, from market exploration to full-scale launch, including pricing strategy, sales enablement, and regulatory alignment. Market Development: Built and executed KOL engagement strategies, clinical education programs, and pre-launch campaigns to shape market perception and adoption of iMRI. Marketing & Communications: Led Cook’s iMRI brand launch, including the division’s presence on CookMedical.com, LinkedIn, and press releases; crafted value propositions emphasizing iMRI as the only radiation-free, turn-key solution.
Education
Universidad La Salle, A.C.
BBA
1998 — 2002
MIT Sloan School of Management
Artificial Intelligence: Implications for Business Strategy
2019 — 2020
Indiana University - Kelley School of Business
MBA
2007 — 2009
WHU – Otto Beisheim School of Management
Exchange Program
2008 — 2008
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