Moises Vargas
Senior Retention/Lifecycle Marketing Leader | Klaviyo & Retention Expert | Cross-Channel Strategist | Driving LTV with Tech + Creativity
- Role
- Senior Associate, Retention Lifecycle Team at Scale Media
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Moises Vargas
I’m a results-driven Lifecycle/Retention Senior Associate with a deep technical…
Experience
Senior Associate, Retention Lifecycle Team
Feb 2022 — Present · Los Angeles, CA, US
As a Lifecycle Marketing Manager, I lead strategic, cross-channel retention efforts leveraging tools such as Klaviyo, Attentive, and Iterable, driving measurable gains in customer engagement, repeat purchase rate, and lifetime value through personalized email and SMS marketing strategies.I bring a strong technical edge to my marketing work—developing custom CSS style sheets to ensure brand consistency across all email designs, building dynamic catalogs using JSON and GIST for personalized promotional and transactional emails, and writing logic-based automations to interpret event data and custom properties, ensuring each customer receives contextually relevant messaging.Using advanced segmentation, A/B testing, and behavioral data, I optimize lifecycle journeys to increase retention and reduce churn. I routinely analyze performance metrics to identify growth opportunities and continually evolve our approach for greater impact and ROI.I take pride in fostering long-term brand relationships, helping to drive the growth and success of the business.
Education
University of South Florida
B.A., Mass Communications - Advertising
1989 — 1996
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