Moira Clark
Professor of Strategic Marketing @Henley Business School
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WORK HISTORY
Professor of Strategic Marketing @Henley Business School
Responsible for thought-leadership in strategic marketing and delivering postgraduate, post-experience qualilfication programmes, for example MBA and MSc, as well as executive education programme
EDUCATION
Cranfield School of Management
MBA
Cranfield School of Management
PhD
SKILLS
ABOUT MOIRA CLARK
I am Professor of Strategic Marketing at Henley Business School and Director and founder of the Henley Centre for Customer Management (HCCM), a consortium of organisations who are passionate about improving their customer experience. I help members achieve this by:> Identifying challenging issues that are inhibiting business performance > Planning a research programme and a series of workshops to address these issues > Leading the research programme and undertaking specific research projects > Sharing insight and thought-leadership developed over 25 years of working with a wide variety of industriesI consult for a number of leading UK and international companies and am a frequent keynote speaker at many public and in-company seminars and conferences around the world. My major area of research and consulting is in Customer Management, Customer Centricity, Customer Retention and Internal Marketing. I work extensively in the area of culture and climate and the critical linkages between employee behaviour and business performance. To find out how you could benefit from joining the Henley Centre for Customer Management please email me at m••••••••@henley.ac.uk.Specialities: Strategic marketing, customer management, customer centricity, customer experience, customer effort, customer service, organisational culture and climate, change management, business performance, keynote speaker
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