Syed M Ahmed
Performance Marketing & Growth Operations Manager (CRO & Analytics) @Gold Standard Auctions
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WORK HISTORY
Performance Marketing & Growth Operations Manager (CRO & Analytics) @Gold Standard Auctions
Dallas, TX, US
I own the full marketing-sourced growth engine for Gold Standard Auctions - paid acquisition, funnels, CRO, lifecycle follow-up, and the operational systems that keep attribution and reporting clean. My job is measured on business outcomes (CPQL, ROAS, Sales Acceptance, Show Rate) and data hygiene inside Zoho - if it isn’t tracked correctly, it doesn’t count.Built and managed end-to-end inbound funnels (landing pages → forms → photo upload → booking) optimized for mobile speed, clarity, and conversion.Standardized attribution across all channels with strict UTM + campaign naming rules, ensuring every lead arrives in Zoho with clean source/medium/campaign data.Architected Zoho CRM pipeline governance (required fields, validation rules, stage gates/Blueprint) to protect lead quality and enable accurate reporting and payouts.Implemented dedupe + spam triage workflows (calls/email logic, QA checks, cleanup SLAs) to maintain ≥98% data hygiene and reduce reporting noise.Designed speed-to-lead and escalation automations (tasks, alerts, reassignment logic) to improve contact rate, appointment setting, and show rate.Owned performance reporting and weekly KPI visibility (QL volume, CPQL, ROAS, acceptance %, show rate %, hygiene %) with clear actions and root-cause fixes.Ran a structured testing cadence across creative, offers, and landing pages - shipping weekly experiments, cutting losers fast, scaling winners based on measured lift.Built lifecycle follow-up systems to reduce no-shows and drive reactivation (confirmations/reminders, no-show recovery, win-back, referral prompts).Tools/Stack: Zoho CRM, Zoho Analytics, Zoho Forms/Bookings, ClickFunnels Classic, Meta Ads, UTMs, conversion tracking, CRO testing.
EDUCATION
UNT College of Engineering
Advanced Data Analytics, Mathematics & Statistics, Data Science
Southeastern Oklahoma State University
Bachelor's degree, Computer Information Systems & Political Science
SKILLS
ABOUT SYED M AHMED
Performance Marketing Strategist | Paid Ads | CRO | AnalyticsI help brands scale profitably by combining data-driven advertising with creative storytelling. With expertise in Meta Ads, Google Ads, PPC, Conversion Rate Optimization (CRO), and analytics, I design and manage campaigns that drive measurable growth in e-commerce sales and ROAS. Performance Marketing & CROSkilled in building full-funnel strategies across Meta, Google, and other paid platforms.Experienced in creative testing, ad copy optimization, and A/B testing to lower CPA and boost ROI.Proficient in data analytics, dashboards, and tracking systems (GA4, Looker Studio, Clarity, UTM). Creative + DataI bridge the gap between creative design and analytical insights — ensuring ad visuals, copy, and landing pages align with customer behavior to maximize conversions. Commercial Real Estate (Value-Add Skillset)Alongside marketing, I bring expertise in multifamily real estate analysis, including cash flow forecasting, NOI, cap rates, DSCR, expense breakdowns, and market research. This unique financial background sharpens my ability to evaluate business performance and investment ROI — whether for marketing spend or property assets. Mission: To deliver scalable growth strategies that balance creativity with analytics, helping companies and investors maximize returns.🤝 Open to:Performance Marketing roles (Meta, Google, PPC, CRO)Data analytics + conversion optimization projectsStrategic real estate collaborations
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