Moinak Ray

About Moinak Ray

Results-driven marketing leader with 15 years of expertise in customer marketing, field marketing, growth marketing, and product marketing within the software product industry. Skilled at building high-performing teams, harnessing individual strengths, and delivering multimillion-dollar projects that drive measurable business growth.My core competencies include customer lifecycle programs, events, campaign management, user community, customer advocacy, and people development and management. I have a strong reputation for building rapport and key relationships with customers and stakeholders. I hold an MBA in Competitive Intelligence and Marketing from Amity Institute of Competitive Intelligence, Amity University. I am passionate about empowering my team and customers to realize their full potential and achieve their goals.

Experience

1. Marketing Consultant

   Shilron

   May 2025 — Present · Gurugram, IN

   Shilron is a growth-focused marketing agency helping B2B SaaS and tech startups build predictable pipeline and accelerate revenue. We partner with companies that need structured marketing systems to support scaling sales teams.Our expertise spans across:• Lifecycle & Email Marketing: Lead nurture, automation flows, re-engagement campaigns, and conversion-focused sequences that move prospects toward demos and revenue.• Customer Marketing: Onboarding journeys, adoption campaigns, upsell/cross-sell programs, advocacy initiatives, case study enablement, and retention-focused communication that increases LTV and reduces churn.• Event & Webinar Marketing: End-to-end execution of virtual and hybrid events that generate qualified pipeline, not just registrations.• Social Media Marketing: B2B-focused LinkedIn and digital campaigns designed to build authority, generate demand, and support outbound efforts.• WhatsApp Marketing & Direct Engagement: High-conversion conversational campaigns to improve follow-ups, reduce drop-offs, and increase meeting show rates.• Growth Strategy & Funnel Optimization: Aligning marketing and sales to improve demo bookings, SQL conversion, and overall pipeline efficiency.We don’t focus on vanity metrics. We focus on measurable growth, demos booked, conversion improved, and revenue accelerated. If you’re a founder or marketing leader looking to turn marketing into a predictable growth engine, let’s connect.

Education

• Amity Institute of Competitive Intelligence, Amity University

  MBA (CI & CW), Competitive Intelligence, Marketing

  2007 — 2010

Skills

• Crm
• Salesforce.com
• Quality Management
• Brand Management
• Competitive Intelligence
• Marketing Strategy
• Marketing Research
• Cross-Functional Coordination
• Analytics
• Business Strategy
• Business Development
• Online Advertising
• Market Research
• New Business Development
• Marketing
• Competitive Analysis
• Team Management
• Social Media Marketing
• Email Marketing
• Lead Generation
• Vendor Management