Mohsin Raza

Strategic Marketing Head | Driving ROI-Focused Campaigns Across Digital, Traditional & OOH | Awarded \'Best Performance – Pan India\' | IIM Raipur Alum

Role
Head Marketing & Branding at Ahs It Services
Location
Lucknow, UP, IN
LinkedIn followers
500 followers

About Mohsin Raza

Marketing and advertising professional with 20+ years of experience helping brands grow…

Experience

  1. Head Marketing & Branding

    Ahs It Services

    Jun 2013 — Present · Lucknow & Varanasi, IN

    Descriptions:Driving multi-industry brand impact through full-spectrum marketing campaigns, digital strategy, and media innovation—while cultivating high-performing teams and delivering measurable outcomes across offline and online platforms.Achievements:Executed 360° marketing campaigns across digital, print, radio, OOH, and in-store platforms—tailored to client goals and industry nuances.Strengthened client portfolios in healthcare, education, and real estate via strategic B2B sales and customised media plans.Achieved cost optimisation and improved customer interaction through streamlined media buying and agency coordination.Supervised a cross-functional team of 20+ specialists across content, SEO, sales, design, and performance marketing.Amplified campaign performance through data-driven planning in SMO, Google Ads, Meta Ads, and WhatsApp Marketing.Boosted brand visibility and engagement by integrating traditional and digital strategies into unified, result-oriented executions.

Education

  • Indian Institute of Management Raipur

    Executive Development Program

    2022 — 2023

  • SkilloVilla

    Data Analyst

    2025 — 2025

  • Chaudhary Charan Singh University (CCSU), Meerut

    Bachelor

    1999 — 2002

  • Dr. A.P.J. Abdul Kalam Technical University (AKTU), Lucknow

    Master of Business Administration - MBA

    2002 — 2004

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Mohsin Raza — Head Marketing & Branding at Ahs It Services in Lucknow, UP, IN | Unifers