Mohsin Shaikh

About Mohsin Shaikh

Marketing professional with experience in B2B & B2C marketing & branding strategy -…

Experience

1. Head of Marketing

   S Cube Ergonomics Private Limited

   Mar 2017 — Present · Bengaluru, IN

   Humanscale is the premier designer and manufacturer of sustainable, high-performance ergonomic products for the workplace. Our award-winning solutions improve the health, efficiency and quality of work-life. • S Cube Ergonomics got associated with Humanscale to support and establish the Business and Network in India.• Currently, spearheading pan-India marketing and brand-building efforts for Humanscale through both traditional and digital mediums. Proudly I can say that we have built the Humanscale brand from scratch in India. • Nurturing the Humanscale brand and its presence in key segments – Create a comprehensive marketing mix that addresses long term goals to build a distinctive brand and short-term demand generation objectives• Design and implement comprehensive marketing strategies to create awareness of the brands, business activities including Digital, Advertising, Communications and Creative.• Developing and implementing an end-to-end customer journey through offline and online initiatives.• Ideate, execute & participate in offline promotional events, activities and organize them efficiently.• Plan and execute campaigns for corporate promotion, launching of new product lines.• Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications.• Coordinate and collaborate with the PR agency to optimize media visibility.• Create positioning, messaging, sales support and solution content within a customer/client segment. • Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, online pages and promotional material).• Identify opportunities to reach new market segments and expand market share.• Handling dealer’s / retailer’s showroom design & product placement, so that uniformity is maintained across India in line with global standards.• Control budgets and allocate resources amongst projects

Education

• K.M. Agarwal

  Higher Secondary Certificate, Science

  2000 — 2002

• Bombay College of Pharmacy (BCP)

  P.G.D.M, Marketing and Management

  2005 — 2007

• B. K. Birla College (Empowered Autonomous Status), Kalyan

  Bachelor's degree, Chemistry

  2002 — 2005

Skills

• Operations Management
• Leadership Development
• Key Account Management
• Competitive Analysis
• Contract Negotiation
• Sales
• Product Launch
• Organizational Development
• Business Development
• Relationship Marketing
• Interactive Marketing
• Account Management
• B2b
• Direct Marketing
• Change Management
• Outsourcing
• Marketing Communications
• Creative Strategy
• Leadership
• Pharmaceutical Industry
• Strategy
• Training
• Logistics
• Communications Audits
• New Business Development
• International Business
• Sales Management
• Process Improvement
• Optimization
• Strategic Planning
• Marketing Management
• Market Analysis
• Entrepreneurship
• Coaching
• Management Consulting
• People Management
• Market Planning
• Brand Management
• Marketing Strategy
• Market Research