Mohona D

About Mohona D

With over eight years of experience in the non-profit sector, I have specialized in communication, curriculum development, and behavior change content creation. My work aligns closely with the goals of advancing education equity, driving social impact, and creating engaging, meaningful content for diverse audiences. In my current role as Lead – Behaviour Change Communications at Rocket Learning, I develop play-based learning resources that align with the principles of the National Education Policy (NEP) 2020. My work focuses on creating behavior change campaigns and edutainment content, such as live-action videos, that enable caregivers to actively support their children’s learning journeys. These resources are designed to be accessible and engaging, leveraging everyday materials to make early childhood education inclusive and impactful. Throughout my career, I have managed large-scale content and communication projects that have brought measurable change to communities. At Gram Vaani, I worked on campaigns like USAID’s Meri Awaz Meri Pehchan and BMGF’s Jeevika, where I developed multimedia content and implemented strategies for behavior change in rural and semi-urban areas. My work at Video Volunteers allowed me to lead the ChangeChitra program, where I mentored over 70 development practitioners in documentary filmmaking, resulting in 15 films on social issues that were showcased across India. My expertise extends to curriculum development and stakeholder engagement, where I translate complex policies and frameworks, such as NEP 2020, into actionable, community-focused initiatives. I am adept at designing content that resonates with diverse audiences, integrating storytelling with research-based strategies to drive behavior change and foster learning. I am passionate about using education and communication as tools for empowerment and equity.

Experience

1. Media and Behaviour Change Marketing Lead

   Rocket Learning

   Aug 2022 — Present

   Co-drive initiatives to develop a strong understanding of low-income users- Developing awareness and aspiration building campaigns- Developing, tracking, analyzing metrics to understand success of behavior change messaging and initiatives - Driving partnerships and integrations with external stakeholders that can enhance our efforts- Support on execution of AB tests and experiments to determine effectiveness

Education

• Lucknow University, Lucknow

  M.A. Journalism and Mass Communication

  2017 — 2019

• Lucknow Public College

  High School

  2004 — 2013

• Amity University Lucknow

  Bachelor's Degree

  2013 — 2016

• Indira Gandhi National Open University

  PG Diploma in women and gender studies

  2021 — 2023

Skills

• Microsoft Office
• Marketing Communications
• Research
• Writing
• Public Relations
• Journalism
• Social Media
• Management
• Photoshop
• Editing
• Powerpoint
• Marketing
• Photography
• Creative Writing
• Public Speaking