Faiz Akhtar

About Faiz Akhtar

I’m a Performance Marketer & Amazon Specialist who learned the game by doing not just by…

Experience

1. Social Media & Customer Engagement Specialist

   Ruokamill

   Aug 2025 — Present · Gurugram, IN

   I manage paid social and influencer marketing for a growing D2C nutrition brand - the kind of work where you\'re building systems while running campaigns.What I do day-to-day:I run Meta ad campaigns from setup to reporting. In September alone, I managed ₹80K+ in ad spend and drove around ₹2L in sales. My average CTR sits at 3.85%, but I\'ve hit 13% on certain creatives. Most campaigns stabilize between 5-7%, which I\'ve learned is solid when you\'re balancing performance with brand awareness.I write the ad copy, headlines, and primary text - testing different angles to see what actually hooks people. It\'s a mix of psychology, pattern interrupts, and understanding what makes someone stop scrolling.On the influencer side, I handle everything - outreach, negotiation (paid + barter deals), briefing creators, and tracking performance. I also built our influencer collaboration SOP, which made the whole process cleaner and faster for the team.What I\'ve learned:Working at a startup means you wear multiple hats. I\'ve supported offline marketing too - standees, promo table setups at events. It\'s taught me how online and offline touchpoints need to work together.I\'ve also gotten better at applying consumer psychology and persuasion principles - not just in ads, but in how we communicate as a brand. Small tweaks in messaging or structure can shift engagement completely.What keeps me going:I\'m still early in my marketing career, but I love the challenge of making every rupee count. You learn fast when you\'re managing real budgets and real results. Every campaign teaches you something - what worked, what flopped, and why.Right now, I\'m focused on getting better at creative strategy, scaling what works, and building systems that don\'t rely on me being online 24/7.

Education

• Digitrend - Digital Marketing Institute

  Expert Level Digital Marketing Course

  2023 — 2024

• Jamia Hamdard

  Master of Business Administration - MBA

  2020 — 2022

• Columbus Public School

  Intermediate

  2007 — 2014

• Jamia Millia Islamia

  Bachelor of Science - BS, Chemistry & Maths

  2015 — 2018