Mohit Vini

Head Marketing, Rides & Community - India & Saarc @Royal Enfield

Gurugram, HR, IN
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WORK HISTORY

Jul 2024 — Present

Head Marketing, Rides & Community - India & Saarc @Royal Enfield

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Gurugram, IN

Lead marketing activations across India & SAARC, including digital, influencer, ATL/BTL, and demand generation.Manage the marketing funnel across five sub-brand stacks, driving strategic brand-led growth.Drive curated rides & community engagement to deepen customer connect and advocacy.Delivered successful campaigns during festivals in 2 consecutive years, leading to record bookings & retail with 60% growth over LY

EDUCATION

2018 — 2019

UCLA Anderson School of Management

PGPX, MBA

1997 — 2000

Delhi University

Delhi University, Physics (Hons)

2021 — 2022

Indian School of Business

Executive Education, Leadership Accelerated Programme (L.E.A.P)

2002 — 2004

National Institute of Fashion Technology Delhi

Post Graduate Diploma, Knitwear Design and Technology

ABOUT MOHIT VINI

I am an entrepreneurial business leader with 22+ years of experience across automotive and retail industries, specialising in P&L leadership, business incubation, market expansion, and brand strategy across India and global markets.At Royal Enfield, I have led businesses across marketing, distribution, and apparel & accessories, driving multi-channel growth and transforming emerging markets. I’ve scaled new verticals from zero to Cr, led P&L of Cr+, expanded across SAARC markets, and forged strategic global brand collaborations.My leadership philosophy blends data-driven strategy with on-ground execution excellence, enabling sustainable growth and deep consumer engagement. Recognised among the Top 50 Marketing Leaders in India’s automotive revolution, I thrive at the intersection of innovation, mobility, and human connection.Areas of Expertise: Business Incubation & Scaling • P&L & Market Leadership • Global Expansion (SAARC & Beyond) Marketing & Brand Strategy • Automotive Retail & Distribution • 🤝 Strategic Alliances & Partnerships

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