Mohit Vini
Senior Business Leader | Automotive & Retail | Marketing & P&L Leadership | ₹7000+ Cr Topline | Market Expansion | Brand Strategy | Digital Transformation
- Role
- Head Marketing, Rides & Community - India & Saarc at Royal Enfield
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Mohit Vini
I am an entrepreneurial business leader with 22+ years of experience across automotive and retail industries, specialising in P&L leadership, business incubation, market expansion, and brand strategy across India and global markets.At Royal Enfield, I have led businesses across marketing, distribution, and apparel & accessories, driving multi-channel growth and transforming emerging markets. I’ve scaled new verticals from zero to Cr, led P&L of Cr+, expanded across SAARC markets, and forged strategic global brand collaborations.My leadership philosophy blends data-driven strategy with on-ground execution excellence, enabling sustainable growth and deep consumer engagement. Recognised among the Top 50 Marketing Leaders in India’s automotive revolution, I thrive at the intersection of innovation, mobility, and human connection.Areas of Expertise: Business Incubation & Scaling • P&L & Market Leadership • Global Expansion (SAARC & Beyond) Marketing & Brand Strategy • Automotive Retail & Distribution • 🤝 Strategic Alliances & Partnerships
Experience
Head Marketing, Rides & Community - India & Saarc
Jul 2024 — Present · Gurugram, IN
Lead marketing activations across India & SAARC, including digital, influencer, ATL/BTL, and demand generation.Manage the marketing funnel across five sub-brand stacks, driving strategic brand-led growth.Drive curated rides & community engagement to deepen customer connect and advocacy.Delivered successful campaigns during festivals in 2 consecutive years, leading to record bookings & retail with 60% growth over LY
Education
UCLA Anderson School of Management
PGPX, MBA
2018 — 2019
Delhi University
Delhi University, Physics (Hons)
1997 — 2000
Indian School of Business
Executive Education, Leadership Accelerated Programme (L.E.A.P)
2021 — 2022
National Institute of Fashion Technology Delhi
Post Graduate Diploma, Knitwear Design and Technology
2002 — 2004
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