Mohit Pabby

About Mohit Pabby

I am a highly accomplished marketing leader with nearly 15 years of experience driving…

Experience

1. Associate Field Marketing Director

   Wiley

   Feb 2019 — Present · Noida, IN

   Growth Leadership: Spearheading end-to-end marketing and business development efforts, including revenue generation, lead management, customer engagement, and brand building across the assigned region.Open Access & Sales Enablement: Actively driving business growth in the Open Access segment in collaboration with sales, crafting data-centric value propositions that address customer needs and highlight ROI.Strategic Partnerships: Led successful collaborations with channel partners, online platforms (Amazon & Flipkart), and distribution networks to boost reach and ensure sustainable growth across Research and Learning divisions.Marketing Strategy & Execution: Designing and executing comprehensive marketing plans for new and existing products, integrating insights from market and competitor analysis, and closely monitoring ROI to refine tactical approaches.Customer Engagement & Brand Programs: Orchestrating impactful customer engagement initiatives such as awards, roadshows, conferences, society forums, and webinars—leveraging both online and offline channels to enhance brand equity and revenue share.Market Intelligence & Campaigns: Monitoring domestic and international market trends to inform campaign design and promotional strategies; creating targeted, region-specific marketing campaigns to support sales objectives.Marketing Automation & Asset Development: Managing in-house campaign design, deploying marketing automation tools for seamless execution, and developing customized promotional content to support diverse customer needs.Performance & Team Leadership: Overseeing performance reviews and KPI tracking for marketing teams; fostering a high-performance culture through skill development, team retention, and cross-functional collaboration.

Education

• Apeejay School

  B.E / M.B.A

  2003 — 2005

• Digital Marketing Institute

  Professional Diploma in Digital Marketing

  2014

Skills

• Market Research
• Crm
• Customer Relationship Management (Crm)
• Leadership
• Public Relations
• Team Building
• Management
• Strategic Planning
• Channel Partners
• Brand Development
• Strategic Partnerships
• Sales
• Product Marketing
• Sales Presentations
• Marketing
• Competitive Analysis
• Sales Operations
• End to End Client Relationship Management
• Lead Generation
• Digital Media
• Pre-Sales
• Marketing Management
• Market Analysis
• Email Marketing
• Brand Management
• Marketing Strategy
• Business Development
• Digital Marketing
• Social Media Marketing
• Accounts Development
• Training