Mohit Maheshwari
Customer & Media Analytics @ Acadia | Snowflake + ThoughtSpot
- Role
- Senior Data Analyst at Acadia
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Mohit Maheshwari
I’m Mohit, an analytics professional passionate about combining data and human insight to drive measurable impact.My experience spans marketing effectiveness, media analytics, and audience strategy, working with both 1P and 3P data across areas like customer behavior, campaign performance, and CRM analytics. I’ve led initiatives to enhance customer acquisition and retention through data-driven testing and insight frameworks.• Designed and executed incrementality and GeoLift tests to isolate true media impact and optimize channel effectiveness.• Partnered with marketing and agency teams to align attribution and media planning frameworks with real-world business outcomes.• Drove ThoughtSpot adoption by enabling business teams to self-serve insights and reduce turnaround time on analytics.• Mentored budding analysts on experimental design, data storytelling, and stakeholder alignment to strengthen analytical maturity.• Built scalable reporting ecosystems in ThoughtSpot, and SQL, integrating multiple data sources including Snowflake, for automation and reliability.Beyond the numbers, I love playing chess and snooker, diving into a good book, or catching up on the latest sports matches: m••••••••@gmail.com
Experience
Senior Data Analyst
Sep 2025 — Present · IN
Bridge between media analytics, consumer insights, and marketing strategy.• Designed and executed incrementality frameworks using GeoLift and regional holdouts to quantify true media impact beyond modeled attribution.• Drove adoption of self-serve analytics by enabling teams to use ThoughtSpot for on-demand insights.• Mentor junior analysts on analytical thinking, data hygiene, and stakeholder storytelling to build stronger data maturity across the org.
Education
Sri Guru Gobind Singh College Of Commerce
Bachelor of Arts - BA, Economics
2020 — 2023
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