Mohita Ghosh

About Mohita Ghosh

With over 15 years of experience in customer and marketing sciences across diverse domains and regions, I am passionate about solving complex business problems through analytical frameworks and cutting-edge technology. As the Associate Director of Marketing Sciences at PepsiCo, I deliver strategy and solutions that drive growth and revenue opportunities for the company.My core competencies include segmentation, next best action, marketing mix optimization, price optimization, and forecasting. I have a proven track record of influencing business stakeholders and embedding data-led strategies into business processes. I also have expertise in building and developing high-performance teams, fostering a culture of collaboration, innovation, and excellence. My mission is to leverage data and analytics to create value for customers, partners, and the organization.

Experience

1. Director, Commercial, Away from Home, International Beverages

   PepsiCo

   Jan 2026 — Present

Education

• MICA(Mudra Institute of Communication Ahmedabad)

  PGDM(C), Marketing,Media

  2009 — 2011

• Bhilai Institute of Technology

  Bachelor of Engineering, Electronics & Telecommunication

  2002 — 2006

Skills

• Market Research
• Data Analysis
• Marketing Mix Modeling
• Spss
• Segmentation
• Analytics
• Customer Insight
• Brand Management
• Marketing Strategy
• Analysis
• Crm
• Quantitative Research
• Marketing Research
• Branding
• Sas
• Team Management
• Market Analysis
• Business Analytics
• Qualitative Research
• Business Analysis
• Predictive Modeling
• Management
• Social Media
• Competitive Analysis