Mohit Surolia

About Mohit Surolia

An Avid Digital Marketing Professional having over 15+ years of experience who aims to provide the services using extensive experience and knowledge in this industry and inculcate as an asset to the organization. Focused on making the website, app (any platform) a revenue generation tool by boosting the brand, organic traffic, paid visitors and social media presence. Exploring things with a Proactive Attitude, Capable of Thinking In and Out of the Box, Generating New Solutions and Ideas to meet Objectives Worked as Digital Marketing Manager for clients based in North America & Europe to improve their organic & paid presence on different search engines, like Google, Yahoo & Bing Flexibility in all aspects of Digital Marketing (SEO, Social Media Optimization, Social Media Marketing & PPC Advertising, Automation) Managed Digital Marketing & ORM Teams Experienced in Vendor Management Effective team player with outstanding interpersonal skills, dedicated to team and company success. HTML, Wordpress Development Experience on working with Project Management Tools Worked as a Social Media Analyst and Content Curator to provide creative social media and content ideas

Experience

1. Digital Marketing Project Manager

   Fulcrum Digital Inc

   Sep 2023 — Present · Pune, IN

   Managing Digital Marketing Channels for Travel Insured International, a premier travel insuranceprovider in the USA-Optimizing online advertising campaigns to generate leads and conversion targets-Budget Planning & Strategy building for SEO, Performance Marketing, Social Media Marketing, Affiliate Marketing, and content marketing to enhance cross-channel conversions-Providing data insights into the business goals & KPIs with proper reporting using tools like GoogleAnalytics, SEM Rush, Power BI-Leading Cross-Functional Teams to generate revenue with Omni-Channel Marketing-Marketing Automation (Email, SMS, WhatsApp) for IT Services, Saas & Insurance Platforms for funnel traction that helps to generate new leads (SQLs)-Resolving technical issues to enhance the visibility of the website organically-Result-oriented approach to generate business for the project using white-hat digital marketingtechniques-Implemented Programmatic SEO for the web pages that increased the organic traffic with 25% M.O.M. growth specifically for non-branded keywords-Programmatic Ads for audience sets based on Contextual, Behavioral, Location, and Device-E-commerce tracking implementation using Google Tag Manager, GA4, Ecommerce, Salesforce & Hubspot for accurate results-Generative AI usage in Organic & Paid Marketing for real-time driven based results.

Education

• Rajasthan Technical University, Kota

  Bachelor of Technology - BTech, Electronics and Communications Engineering

  2007 — 2011

• Ryan International School

  HSC, Science and Maths

  2006 — 2007