Mohit Raina
MBA( Finance and HR )The Business School, University Of Jammu
- Role
- Ad Operations Associate at Amazon
- Location
- Jammu, IN
- LinkedIn followers
- 500 followers
Experience
Ad Operations Associate
Apr 2025 — Present · Noida, IN
Managed end-to-end programmatic and managed-service ad campaigns across Amazon\'s global advertising platform, driving high-quality launches and measurable optimization outcomes for premium advertisers across 8+ international marketplaces.Owned full campaign lifecycle - from creation, order booking, and approvals to Push-to-Sold (PTS) ensuring on-time, error-free launches for high-budget advertisers.Executed DSP (Demand-Side Platform) campaigns with hands-on optimization of budgets, frequency caps, and targeting parameters to improve reach, delivery, and conversion performance.Supported multi-region campaigns across North America (US, CA, MX), EU5 (UK, DE, FR, IT, ES), and Japan coordinating cross-regional execution with attention to market-specific requirements.Operated in strict adherence to product-specific Standard Operating Procedures (SOPs), maintaining high accuracy, compliance, and consistency across a high-volume campaign portfolio.Collaborated with accounts, optimization, and internal stakeholder teams to minimize error rates and ensure premium advertiser SLAs were consistently met.Authored and updated 2 internal Wiki documents, improving clarity and usability of campaign setup and optimization workflows for operations associates.Developed deep expertise in Amazon\'s internal advertising tools and systems, enabling efficient execution across high-volume, multi-region, and high-budget campaigns.PROJECT - Campaign Defect Reduction — Rodeo Tools | Amazon Ads OperationsProcess Improvement InitiativeIdentified a recurring source of campaign defects within Rodeo ad tools and independently designed and implemented a validation-based process improvement solution.Built checkbox validation logic that enforced accuracy of ASINs, Target KPIs, product details prior to campaign launch eliminating preventable errors.Measurably improved campaign launch quality, reducing defect rates and strengthening operational consistency for the broader team.
Education
University of Jammu
Master of Business Administration - MBA, Finance, General
2020 — 2022
University of Jammu
Bachelor of Business Administration - BBA
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