Mohit Kumar
Building Growth Systems @Oyela | Scaling Brands via Performance-Driven Marketing Strategy | Creator Partnerships
- Role
- Influencer Marketing Executive at OYELA
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Mohit Kumar
I’m a Marketing & Operations Executive at OYELA.IN, a rapidly growing D2C fashion brand.I specialize in developing data-driven creator strategies that enhance brand visibility, strengthen positioning, and generate measurable revenue impact. With hands-on experience in both marketing strategy and operational execution, I ensure seamless coordination between creators, internal teams, and business objectives.My approach to influencer marketing is structured, analytical, and growth-focused. I focus on building scalable creator ecosystems that contribute to long-term brand equity and consistent D2C growth.Open to connecting with creators, marketing professionals, and brands interested in performance-led collaborations and strategic growth initiatives
Experience
Influencer Marketing Executive
Dec 2025 — Present · Gurugram, IN
Managed end-to-end influencer marketing campaigns for fashion launches- Built and maintained a network of influencers- Executed viral campaign strategies for new product drops- Coordinated barter & paid collaborations- Optimised campaign performance using engagement and conversion metrics- Increased brand visibility through reel-based content strategies- Handled influencer negotiations and content approvals.
Education
IES College of Technology Bhopal
Diploma, Civil Engineering
Tula's Institute
Bachelor of Technology - BTech, Civil Engineering
2021 — 2024
Mount Assisi School
Matriculation
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