Mohit Kakkar
Digital Marketing Executive @ Saleken | BBA Graduate
- Role
- Digital Marketing Executive at Salesken
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Mohit Kakkar
Digital Marketing Executive with hands-on experience in PPC, SEO, content marketing…
Experience
Digital Marketing Executive
Jun 2025 — Present · Bengaluru, IN
Optimized Google Ads campaigns to improve lead quality, increasing the percentage of qualified leads from 20% to 37% within 5 weeks by refining ad copy, targeting and keyword strategy. • Generated 50+ qualified leads through strategic budget allocation across LinkedIn and Google Ads, achieving a 20% lower cost per lead (CPL) than the previous average. • Led SEO content initiatives that drove a 12% month-over-month increase in organic blog traffic, contributing to improved domain authority and inbound lead growth. • Managed end-to-end paid campaigns on LinkedIn and Google Ads, including audience segmentation, A/B testing, performance tracking, and continuous optimization for better ROI. • Used HubSpot CRM and marketing automation, leveraging workflows, lead scoring, and email nurturing to streamline marketing operations and enhance conversion rates.
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