Mohit Aggarwal

About Mohit Aggarwal

I have 17+ years of deep expertise in Digital Analytics(Tagging, Campaign Analytics…

Experience

1. Manager - Digital Marketing Analytics

   Amway

   Aug 2022 — Present · Gurugram, IN

   Leading the digital mandate for all digital marketing channels (e.g. website, blogs, emails, e-commerce, search, display, ORM and social media) for a leading direct selling company managing the digital marketing team and budgets/ROI, to build strong digital brand presence• Responsible for ORM and Social Listening to understand social conversations around the brand and categories and translate it into actionable for the brand.• Coaching and raising the team\'s ability to deliver and exceed expectations while assessing team\'s training requirements.• Manage the standardization of global analytics metrics adoption in collaboration with the Global Analytics Center of Excellence in 10 markets (India & 9 SEA markets).• Provide insights and recommendations to the regional and market stakeholders by merging and analyzing online and transactional data from different data sources (Heap Analytics, global data warehouse, Google Play, App Store and CRM)• Define Measurement Plans, KPI Frameworks and targets in alignment with stakeholders• Lead implementation and Reporting of Heap Analytics via Tealium on 15+ eCommerce websites and 12 mobile apps across the region (India and SEA markets)• Using Tableau and Google Cloud Platform(BigQuery Studio) for providing monthly reporting and insights to executive leadership via global dashboards regarding KPIs for specific digital properties and how they relate to topline target for the applicable markets.• Lead cross-functional teams (external/internal) and manage multiple simultaneous projects with competing priorities. Manage dependencies and resolution of execution issues.