Mohib A. Siddiqui

Business Analyst Intern @Beats By Dre

New York, NY, US

Analyzed Gen Z consumer reviews in the audio tech space using Python (pandas, NumPy) in Google Colab, identifying 5 key product features driving 70% of positive sentiment.• Cleaned and structured raw text data from multiple online sources, reducing data noise by 35% and improving model input accuracy for downstream sentiment analysis.• Developed a sentiment analysis pipeline using NLP, achieving 87% classification accuracy and uncovering a 25% YoY increase in positive sentiment toward wireless and noise-canceling features.• Built and shared 3 interactive dashboards using Claude to visualize consumer sentiment trends, enabling stakeholders to spot emerging product opportunities 2x faster.• Created and delivered a final presentation with Gamma integrating charts, EDA findings, and AI-generated insights, which informed 2 key recommendations adopted by product and marketing teams.